How can MarketMap be priced so much lower than other information terminals? Is this because MarketMap has much less data coverage?

No, the cost advantage is not related to data content. Adding data sources is a core competency and is typically a manageable fixed cost.

In fact MarketMap’s pricing advantage comes from the fact that it has a much lower cost of deployment due to the fact that it is ASP delivered. The simplified delivery model accompanied by our ability to manage accesses and data permissions efficiently means that MarketMap can be priced much more aggressively. MarketMap’s lower pricing is not a temporary ‘introductory rate’, it is a reflection of an application that is more cost-efficient to operate.